About the SMB  STAR ICON  Recognitions.

The SMB Star Icon recognitions are a one day macro level performance Excellence assessment which aims to encourage Small & Medium Businesses to tread the path of Excellence as part of their Continuous Improvement Journey applicable to Organisations with less than 100 Cr turnover.
This non- invasive, non- intimidating , non- document assessment is conducted by an experienced Assessor who understands the challenges of a SMB Business.
The Assessment considers the performance of the applicant in the areas of Customer, Operations, Business & HR metrics and scores are awarded based on the performance over a time period.
While the recognitions are based on the scores, the feedback will be all the processes of the Organisation post a walkthrough of the plant / facility and the interactions that will be held during the one day site visit.

Based on the threshold scores obtained, the levels of recognition are given away at 4 levels with the highest being the Sustained performance and the other levels being Significant progress, Commitment and Adoption of Performance Excellence. The recognitions are given away in the Annual Business Excellence Conclave along with a learning sessions by practitioners.

To Promote Excellence & Build Competitiveness in the Indian Small & Medium Business Sector by recognizing Performance Excellence through an Assessment aimed at enabling Transformation.


  • No documentation
  • One day site visit by an Assessor
  • Business Improvement feedback
  • Four Levels of Recognition


All Small & Medium Business Organizations registered and Operatng in India with overall turnover less than Rs 100 Cr in the recently concluded Financial Year. Applicant must have been in Business for at least three years. (Open to all sectors)


Boarding, Lodging & Travel expenses to be organized & Settled by the Applicant
for the on-site visit by the Assessor.
*CII will endeavour to assign local assessors to the extent possible to optimize



Aerial Telecom, Apollo Speciality Hospitals-OMR, ASE Structure Design Pvt Ltd., Brickwork India Pvt. Ltd., Cephas Medical, Chandranchal Enterprise (P) Ltd., Coretec Engineering India Pvt. Ltd., Forge Private Ltd., Gearock ReacƟve Polymers Ltd., Rajamane Industries Pvt Ltd., Indusnet Technologies, Indelox Services, JBS Enterprise Pvt. Ltd., Khutale Engineering, Neogi Technologies, Orion Edutech Pvt. Ltd., Sansera Engineering, SEE Linkages, Synergy Cargo Management India Pvt. Ltd., Thriveni Sands & Aggregates LLP and many more…

For details on the Assessment Framework, Criteria and the Application contact

P M Krishnan

Principal Counsellor
Business Excellence
+91 9632661888

M S Srinivasan

Senior Consultant
Business Excellence
+91 9620226100

Sudha S

Deputy Director
+91 9886493998


Confederation of Indian Industry - Institute of Quality © 2020